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Ministry of Regional Development and Tourism
Following the answer received from the THR / TNS association today, the Ministry of Regional Development and Tourism has decided to convene the Coordinating Council for the project on Romania`s tourism brand for Monday, 2 August 2010, at 16:00.
In the answer sent to the Ministry, the THR / TNS association says: "Romania`s tourism brand and all its components were created by us and, therefore, they must be considered original.”
Refering to the brand`s visual, the THR/TNS association mentions that it "was elaborated within a complex process, in which there were involved representatives of the Romania tourism industry and the ministry, a process that resulted in over 70 logos and over 30 isotypes, some of which were subsequently tested,in several stages, on markets, in order to identify those preferred by the potential visitors to Romania. The isotype was drawn by our own designers, in a process that evolved from sketches on paper until the final version, in digital format, passing through many intermediate variants."
The drawing presented in the press as belonging to Mr Nulens and the isotype included in Romania`s tourism visual identity "has significant differences in shape, colour and orientation", and "the existence of graphic elements with high degree of similarity is relatively common, given the considerable amount of drawings produced and disseminated over the internet every day in the whole world and the large number of variations made in connection with each one until reaching the final form. Nevertheless, THR / TNS wants to communicate clearly visual identity that that the isotype used in Romania`s visual identity was developed specifically for the Ministry of Regional Development and Tourism and that the similarity with the other drawing, though remarkable, is absolutely accidental and unintentional, a consequence of two completely different and unrelated creative processes."
At the same time, THR / TNS states that, based on quantitative and qualitative researches conducted under contract, "we established the following major components of the tourism brand for Romania: attributes, key values and personality" and "only after the identification of these components we started the creative process to define the brand strategy and to elaborate the visual (the graphics related to the brand)”. In addition, it is reminded that "the brand`s visual identity is aimed at visually summing the most important ideas and perceptions associated with the brand. Normally, it contains a logotype, an isotype and a slogan. In the case of Romania, the logotype is the word "Romania" written in a manual printing, the isotype is a form similar to a leaf / hill with a stream / river and the slogan is "explore the Carpathian Garden”.
By the same letter, the THR/TNS association manifested willingness to place at our disposal all the manuscripts, drawings and sketches made in the creative process, in order to clarify any doubts.
THR / TNS also mentioned in the answer: " we are at the Government`s disposal to take any necessary decision, in order to resolve the current misunderstanding, such as the request to make additional graphical works on the isotype."
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